30th Anniversary Events - Press Release - 2011

Stonemountain and Daughter Fabrics - 30th Year Anniversary, 2011
Free Classes For the Month of March and April.

Stonemountain and Daughter Fabrics

2518 Shattuck Ave at Dwight Way, Berkeley, CA 94704

Between Dwight and Blake.  


Description of Event:

2011 marks Stonemountain and Daughter Fabric's thirtieth Anniversary in Berkeley and over fourteen years for our Sewing School.  In celebration of our thirty years in the Bay Area Community, Stonemountain and Daughter Fabrics is giving back.


We are offering two months of over ten free demos and classes to our customers and students!  Please join us in celebrating creativity while enjoying over ten free classes.  Free classes will be held in our upstairs classroom in the month of March and April.  


Come meet and great our teachers while enjoying snacks and sharing your projects. Bring your gorgeous garments, quilts and crafted items to share. Surprise store anniversary coupons will be handed out during free demos. Great projects start with quality fabric at Stonemountain and our classes put the fun in sewing. Come join the celebration!  


Schedule of Free Classes:


Monday, March 7- Anniversary Kick-Off Party - 2-4pm 

Interfacing 101 -Terry McClintock- 2-3pm

Should you fuse or sew in? Which weight is right for your project? Choosing the right type of interfacing is crucial to the success of your project. Come in and learn how to make the right choices and see our new selection of interfacings.  

Sewing Machine Demo and Project Share. Kate Ruddle -3-4pm

Bring in your garments to share. Sewing machines will be demoed.

Have you ever wanted to sew but not sure you are ready to jump in?  Our teachers will demo sewing machines to give you a feel for sewing.

Come join in the fun!  



Friday, March 11, Batiks From Java, Myth, Meaning, Symbol and Use. Joseph Fischer - 2-4pm

Joseph Fischer will talk and present traditional beautiful batiks from Indonesia. He is a collector and author of four books on Indonesian traditional art, including Threads of Tradition: Textiles from Indonesia and Sarawak. Some batiks and a limited number of batik tools and copper stamps will be available for sale. There will also be ikats and other woven cloths from Sumatra, Bali, and Sulawesi. Come join the celebration!


Monday, March 14 - Pockets. Tara Arnold - 2 - 4pm Sewing Machine Demo and Project Share. 3-4pm

Tara will demonstrate a welt pocket with french seams, a simple welt pocket with an interior patch, and a pocket in a waist band seam. These pockets are strong and simple and hold up to wear and care. They work well in unlined coats, tops, skirts and pants and look great on both the inside and out.  We will have lightweight fusibles that are perfect for these techniques on hand for you to see.


Tuesday, March 15 - Adjusting A Pants Pattern. Alice Elliot  - 2-3 pm. Sewing Machine Demos and Project Share. 3-4pm
Have you ever bought a pants pattern and it just wasn't right? Alice Elliot will show you the simple technique of shortening or lengthening your pattern to make it the right length for your height.  This is a great free class for beginners new to working with commercial patterns. We will have beginner appropriate patterns, pattern paper and pattern adjusting materials for you to see.
Come join the fun!

Friday, March 18 - Sewing Tapes and Glues. Terry McClintock, 2 - 3 pm Sewing Machine Demos and Project Share. 3-4pm

Did you know that there are tapes and glues that are perfectly acceptable in the sewing room? Come learn about these new products and how they can make your next project easier while giving you the professional result you are looking for.  


March 21 - Making Your Own Bias Tape. Terry McClintock. 2-3pm. Sewing Machine Demos and Project Share. 3-4pm

Think you are limited to the prepackaged products? Think again! Bias tape is easy to customize using our bias tape makers. There are lots of cool ways to use your tapes once they are created! You can make wonderful seam finishes, hems, and even appliqué techniques. Come discover how to personalize your next project.  


March 23 - Paul Gallo - Getta Grip Sewing Clips. 1-3pm.  

Sewing Machine Demos and Project Share - 3-4pm.                                
Paul Gallo will be demonstrating how to sew without pins with his invention the Getta Grip Sewing Clips! Getta Grip is the revolutionary sewing tool that enables the user to sew, drape, fit and alter clothing without causing damage to the textiles, machine or person using them. Paul will be sewing knits on an overlock, denim on a straight stitcher and will show how to quilt leather that he makes into tote bags and backpacks. Come and see how much easier your creative projects can be.
"Get a grip on your creativity with Getta Grip Sewing Clips!"

March 25 -Make a Ribbon Rose Bud - Catherine Hounshell, 2-3pm. Sewing Machine Demos and Project Share. 3-4pm
Learn to make a beautiful rose bud using simple Victorian hand sewing techniques and ribbon. These fun flowers are great embellishments for hats, garments, packages, you name it. Ribbons will be available for you to touch, feel and sample. Free printed instruction will be available. 

March 31- Stretching Fabric or Quilts Over a Frame, Alethea Ballard demonstration of Maverick Quilts, 2-4pm.
Are you looking for a quick way to create high-impact wall art for your home?
Do you want to create a quick and super-exciting quilted gift for your friends or family?
Have you been looking for a way to take your quilts to a new level of visual interest?
Alethea Ballard will be in the store from 2:00 to 4:00 on Thursday,  March 31, to demonstrate the simple steps for stretching fabric and quilted pieces over a frame.  Drop by anytime during that time and see the quick demo and pick up written directions.  Alethea's beautiful quilts will be there to and she will bring lots of examples guaranteed to inspire your next project.

April 1- Knitting and Crocheting workshop: ALL levels welcome, Teri Barr. 3- 4:30pm.
Whether this is the first time you have picked up needles or you have been knitting/crocheting for years, this workshop is an opportunity to learn something new.   You can learn:  right handed or left handed knitting, American or European style, two color knitting, cables, lace, textured stitches and crochet pattern stitches.  If you have never knit before you will leave knowing how to cast on, knit and purl.   More experienced knitters/crocheters, bring your questions or project problems or just a desire to learn something new.
Join me and  find out how fun learning new skills can be.

Knitting Demo
3:00- 3:45pm: Bring or buy a set of needles and learn how to cast on and knit.  You will know enough to start a simple but delightful scarf.  We will supply some practice yarn.

3:45- 4:30pm: Learn how to read a knitting pattern and  what supplies you  should have in your knitting kit. Some knitting necessities may surprise you.

April 4- Angie Woolman - Quilting Fabrics 2-3pm. Sewing Machine Demos and Project Share. 3-4pm.
Have you ever wanted to quilt? Our quilting instructor, Angie Woolman will introduce you to fabrics that are wonderful for quilting and a few simple techniques to get you started. The staple of the quilting world; "Fat Quarters" will be available for you to touch and feel and enjoy.

Stonemountain & Daughter Fabrics is owned by Bob and Suzan Steinberg. The father and daughter team are the third and fourth generations in the fabric industry in the state of California.  They have a rich history from 1919 Los Angeles to the Psychedelic 60s to the much beloved Berkeley store.


The original store, Steinberg & Sons was established in 1919 in Los Angeles. Bob Steinberg grew up in the family business working with his father, grandfather and uncles. In 1967 Bob established Bob Steinberg's Fabric Emporium in West Hollywood on Melrose Avenue, where Suzan worked and played as a child.  Bob Steinberg's Fabric Emporium was a major change in how fabric was sold on the retail level. It was one of the first natural fiber fabric stores with rooms of imported fabrics from all over the world, including calicos, paisleys and one of the finest collections of prints from India and Africa.    


In 1976 Bob moved his family to Pacific Grove on the Monterey Peninsula and opened up Stonemountain Fabrics (Stonemountain is the translation of Steinberg). This was a small, wonderful store where Bob sold the fabrics he purchased from a long-time connection in the apparel industry in Los Angeles. Fabric lovers from all over were very happy to find these garment industry fabrics at great prices.    


In 1981 Bob moved the Store to Berkeley, where his oldest daughter Suzan was finishing up at UC Berkeley. Thus Stonemountain & Daughter was born! Three expansions and thirty years later, the store has grown into the top fabric and sewing center in Berkeley. It is fun to explore the two floors and three rooms full of ideas and projects waiting to happen!


Fabric and the Community

Stonemountain specializes in an array of cotton prints and fine fashion fabrics. Stonemountain and Daughter carries silk, linen, and beautiful fabrics for garment and fine quilt making. When you walk into Stonemountain and Daughter, customers are amazed at the variety of selection and brilliance of color.  Stonemountain's hallmark is beautiful cottons in every print and every color imaginable. Notable are the designer collections; such as Amy Butler, Alexander Henry, Kaffe Fassett, Kokka and Echino. The Dr. Seuss collection, various stripes and dots in all colors, cherries, tomatoes, dogs and cats, airplanes, watches, and so many more.


Quiltmakers love the retro prints, which are styled after prints from the late 1800's to 1930's. Quilters depend on the authenticity of Stonemountain's retro prints to carry their designs in competitions with rigorous rules about fabric choice. These retro print fabrics are also relied to repair vintage quilts and clothing. Notable quilters like Angie Woolman, Alethea Ballard, Marion Coleman and Thom Atkins respond to the variety of prints and cotton fabrics available at Stonemountain and Daughter Fabrics. 

Halloween is a fun adventure at Stonemoutain and Daughter with every faux fur imaginable: a variety of leopard, skunk, purple shag fur, pinks, oranges, and reds. Berkeley students love the store and last year a few costumes that were made included: starfish and sea creatures, and even a roadkill raccoon. One woman came into the store a few times as her creativity expanded while making an iridescent, glittery fairy costume. She became so excited about her dress that it turned into her wedding dress.


Heads of the fashion industry recommend and count on the high quality inventory. Stonemountain services fashion students and teachers from University of California, Berkeley, Alameda College, Canada College, and the Academy of Art and noteworthy sewing teachers and professionals, and writers such as Sandra Betzina, Rhonda Chaney, and Lynda Maynard.  


Sewing designers have gotten their start at Stonemountain and Daughter as well. Cari Borja (http://www.cariborja.com/Home.html) learned to sew at Stonemountain and Daughter's classes and was inspired to be a designer. She has always found beautiful fabrics to inspire her designs and continues to shop for her one of a kind sensations at Stonemountain & Daughter. Nicole Vasbinder, a fabulous designer who teaches at Stonemountain and Daughter, is also the owner and founder of SitchCraft, a DIY sewing school up in Petaluma.  


Stonemountain has always supported DIY Crafters. There are local crafts sold in the store as well as DIY classes.  Nicole Vasbinder's Crafty Businesses classes teach small crafting businesses savvy start up know-how and helps to launch small crafting businesses on Etsy. Many staff members at Stonemountain and Daughter Fabrics have grown and flourished here and gone on to become renowned sewers and even have started their own businesses. To learn more about designers who rely on Stonemountan and Daughter's fabric and community, visit our Sewing Professionals in the Bay Area page at: http://www.stonemountainfabric.com/creative-community-and-sewing-professionals.htm


Sewing Classes

Upstairs at Stonemountain and Daughter large tables have taught many beginners to sew and honed the skills of advanced sewers. Stonemountain Sewing Classes began fifteen years ago after many years of their customers asking where they could learn to sew.  All the adult schools and other schools had stopped making sewing a priority when it still was in many people's lives. Stonemountain has classes for beginners, technique classes, garment making classes, quilting classes, fitting and design classes, and even handcraft classes. Very popular are Stonemountain's Beginning and Beyond series in which beginners can work on garments of their choice and Stonemountain's sewing lab and lounge where students work on their own projects under the supervision of an instructor.  This year Stonemountain has added over nineteen new classes to their catalogue. The classes are ongoing throughout the year, students can catch one at anytime of year. The classes are kept small for individual attention and fill up fast.


Green Ideals and Giving Back to the Community

Stonemountain prides its self by holding green ideals, Suzan was among the first to study Sustainability in the Bay Area at UC Berkeley. She has a degree in Conservation of Natural Resources (CNR) that emphasizes community self-reliance.  She was one of the founders of Cooperative Connections, which was the first organic food coop on the UC Berkeley Campus. 


Stonemountain and Daughter's green practices include conservation of paper, recycled packaging, and a drop-off program for people to recycle their fabric scraps and collections they no longer need. There is a free-bin in the front of the store where you can leave a little or pick up a little!  


Brightest Little Star


Stonemountain and Daughter is very active in community outreach to enriching others through sewing. A wonderful partnership is the Brightest Little Star Project with Alta Bates Summit Medical Center.


The Brightest Little Star Project provides blankets and quilts for babies in the Neonatal Intensive Care Unit (NICU) at Alta Bates Summit Medical Center in Berkeley, California. Stonemountain & Daughter many volunteers have sewn many, many little blankets for these special babies! Thanks to everyone who participated in this wonderful event!  


You can email the store at fabriclady3@gmail.com to participate in our next Brightest Little Star sewing day. You can also make some blankets on your own to donate.  Click here to download a PDF of the specifications for these special blankets.   

Receiving blankets -for the babies in Newborn Intensive care Unit at Alta Bates Summit Medical Center in Berkeley, The Cozy blankets are lovely gifts for families whose babies are expected to stay in the unit for an extended period of time. Please visit the store in person or call 510-845-6106 to check out kits for making blankets, scent dolls, or special supportive board covers for these special babies. Scent dolls are used to strengthen parent /child bond while the newborn is being cared for in the NICU. Parents hold or even sleep with the doll so it absorbs their scent - then place it in the babies' incubator when they leave so their little one can "smell" their presence.